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Top management demonstrates leadership and commitment to the QMS by: • Taking accountability for the effectiveness of the QMS, • Ensuring that the quality policy and quality objectives are established and are compatible with the context of and strategic direction of the company, • Ensuring the integration of the QMS requirements into the company’s business processes, • Promoting awareness of the process approach and risk based thinking, • Ensuring that the resources needed for the QMS are available; • Communicating the importance of effective quality management and of conforming to the QMS requirements, Top management demonstrates leadership and commitment to customer focus by ensuring that: • Customer and applicable statutory and regulatory requirements are determined, understood and consistently met, • The risks and opportunities that can impact conformity of products and services and the ability to enhance customer satisfaction are determined and addressed, • The focus on enhancing customer satisfaction is maintained. Top management ensures that the responsibilities and authorities for relevant roles are assigned, communicated, and understood by: • Ensuring that the QMS meets the requirements of ISO 9001:2015, • Ensuring that the intended outputs of processes are delivered, • Reporting on the performance of the QMS, on opportunities for improvement and on the need for change, • Ensuring the promotion of customer focus within the company, • Ensuring that the integrity of the QMS is maintained when changes to it are planned and implemented. • Establishing, implementing and maintaining a Quality Policy.