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Programmatic Media Buying Answers for Videoslots 1. Targeting and Audience Segmentation Q: How can programmatic buying help Videoslots target potential players across different regulated markets? A1: Programmatic buying allows us to leverage geo-targeting capabilities to ensure we're reaching users in specific regulated markets. For example, we could create separate campaigns for our Malta, UK, and Swedish markets, each adhering to local regulations. We might use IP targeting to show Malta-specific ads to users in Malta, featuring popular local slots like "Malta Jackpot" and highlighting our MGA license. A2: We can use programmatic buying to create custom audiences based on interests and behaviors that align with each regulated market. For instance, in the UK, we could target sports betting enthusiasts during the Premier League season, showcasing our sportsbook offerings and emphasizing our UK Gambling Commission license for credibility. Q: What strategies can be employed to segment audiences based on their gaming preferences? A1: We can use first-party data to create segments based on player behavior on our site. For example, we could create a "slot enthusiast" segment for users who have played slots for over 10 hours in the past month, and serve them ads featuring our latest slot games and promotions. A2: Leveraging third-party data, we can create lookalike audiences based on our most valuable players. For instance, if our data shows that our high-value poker players often engage with financial news content, we could target similar users on financial news sites with ads for our poker offerings. 2. Compliance and Responsible Gaming Q: How can programmatic buying be used to ensure compliance with advertising regulations in different jurisdictions? A1: We can use programmatic buying's advanced targeting capabilities to ensure our ads only appear in compliant locations and times. For example, in Italy, where gambling advertising is restricted, we could use dayparting to only show ads during allowed hours and implement strict geo-fencing to avoid spillover into restricted areas. A2: Programmatic allows us to quickly adapt our creative to meet different regulatory requirements. For instance, in the UK, we could use dynamic creative optimization to ensure all our ads include the required "18+" and "BeGambleAware" messages, automatically adjusting the size and placement based on the ad format. Q: What measures can be implemented in programmatic campaigns to promote responsible gaming? A1: We can use frequency capping to limit the number of ads a user sees in a given time period, preventing over-exposure. For example, we might set a cap of no more than 3 ads per user per day across all channels, reducing the risk of encouraging excessive play. A2: We can implement contextual targeting to avoid showing our ads alongside content that might be associated with problem gambling. For instance, we could create a blacklist of keywords like "gambling addiction" or "debt help" to ensure our ads don't appear next to such content. 3. Cross-Channel Integration Q: How can programmatic buying integrate Videoslots' online casino and sportsbook offerings in advertising campaigns? A1: We can use cross-selling strategies based on user behavior. For example, if a user has been active on our casino but hasn't tried our sportsbook, we could serve them programmatic ads highlighting how their casino loyalty points can be used for free bets in the sportsbook. A2: We can create integrated campaigns that showcase both offerings. For instance, during major sporting events like the World Cup, we could run a programmatic campaign that features our live betting options alongside our themed slot games, creating a cohesive brand experience.