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The world has locked itself indoors. Habits that imply any short trip are no more. Instead, the quarantine forced people to recreate their entire universe in a couple of rooms. Gym, work, hobbies, sports, vacations – each of these activities once needed a different destination around the globe to take place. Now, they have to make do with a few square feet. Based on these changes, it might seem that each household has been reduced to an isolated island, working by unique rules. But that’s not the case. Despite the lockdown, these micro universes have started showing similar traits. Online users talk about same fitness routines, same social causes to contribute to, same cooking recipes, and the list goes on. What seems to be the common denominators are social media and influencers. Confined to their own home, popular social account owners continue to do what they’ve always done: inspire their community. Based on the support they’ve given their communities despite the spectral of a multi-layered crisis, influencers showed they can inspire in times of crisis. Therefore, the right influencer marketing plans can generate a massive impact for brands. How? This is what we’re going to debate in the rest of the article. Influencers facing the pandemic Social influencers were always the first to test the latest trends, products, and habits. Lots of invitation lists to the hottest parties and events included their names. By following their social accounts full of content, anyone was able to have a taste of what these modern innovations were like. Naturally, influencers’ recommendations were quick to take root across consumers. However, what happened to them once the pandemic became a global concern? Just like everyone else, social media creators retired to the safety of their homes. Yet this withdrawal gave way to a slew of new hurdles. Coronavirus impacted influencer marketing in a number of ways. However, this pandemic is, after all, a crisis. It can either break those who stubbornly hold on to the old ways and furnish opportunities to those who tackle it. These are the main drawbacks influencers have to confront: Lack of professional assistance – Some accounts have grown bigger than their owners. As such, numerous macro-influencers resorted to hiring professional help so that they could keep delivering quality content.